The Garmin brand promise of connecting people to their passions went next level with the launch of solar powered smartwatches. By harnessing the sun, customers were given the ability to pursue their passions without worrying about battery life. In other words, “Do what you love longer.”
Materials
digital
print
social
video
Film
This film graced the airwaves in major markets around the world, streamed on digital media outlets and played on social media for audiences everywhere.
Garmin: Solar Powered Smartwatches
Ads in the physical world showed people in pursuit of their passions, absorbing the rays of energy that power their adventures. We also produced a series of ads targeting the fashion consumer, showcasing the stylish aesthetic of our solar powered smartwatches while also shedding light on their outdoor roots.
Social Media
“Do what you love longer” was optimized for virtually every social media ad format available, on a paid and organic level. And when viewed in the social space, campaign talent — consisting of world‑class surfers, competitive trail runners, adventurers and cyclists — added an irrefutable legitimacy and authenticity to the campaign.
Digital
Digital media drove consumers to a dynamic and fully responsive campaign page where customers could learn more about solar technology, see the specific watches that allow them to “do what you love longer” and, most importantly, make a purchase.
