The Instinct® GPS smartwatch is a product designed to be tested. To be pushed. And you can’t do that from your couch. The Live on the Outside campaign celebrates people leaving behind the indoors for a life on the outside.
Materials
photography
print
social
video
Video
By juxtaposing stark, abandoned interior shots with grand outdoor moments, we show how living on the outside is the life that Instinct demands.
Garmin Instinct — Live on the Outside
Instinct Solar — Do What You Love Longer
Garmin Behind the Scenes: Instinct
The amazing thing about Instinct is that people love how it looks. Combine that with our goal of demonstrating that Instinct is not a smart device you need to be delicate with, and you get big, bold, dirt‑covered watch shots. Everyone wins.
Social
From BMX in the mountains to surfing the Pipeline, we had a plethora of assets to pull from to showcase Instinct on social. By tying product to environment, we showcased Instinct thriving in all elements. No matter how muddy it got.
Photography
Instinct is rugged, reliable and built to endure. But it also has style. Garmin wanted to showcase the Instinct GPS smartwatch in all of its elements — fashion included.
