Garmin Autoland is a revolutionary product designed with the hope that it will never be needed. The Precious Cargo campaign was created to show pilots the “why” of Autoland.
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photography
social
video
Video
Pilots have countless hours of training and experience to draw upon in the event of an emergency. But what about their passengers? Garmin created the Precious Cargo campaign to convey the peace of mind that Autoland brings to pilots and their families.
Garmin Introduces Autoland
Garmin Autonomí™: Autoland Activation
Social
In order to humanize such a complex product, Garmin showcased the immediate benefit of having Autoland — and the confidence it places in both the pilot and the passengers.
Photography
By highlighting a family enjoying a carefree day of flying, Garmin is communicating that with Autoland, everyone can fly with more confidence than ever before.
