Happiness. Fresh air. Records. There are myriad reasons why runners of every level choose to put one foot in front of the other. So, we posed a simple question to real people, all over the world. “Why do you run?” Their answers were simple, yet profound. Human truths that became a powerful message to our audience: There are many reasons to run, and a GPS smartwatch that’s perfect for all of them. The Garmin Forerunner®.
Materials
photography
print
video
Film
In this film, which ran on TV and digital media in 60 different countries, we captured real runners in their elements and heard their authentic reasons to run.
Whatever Your Reason
On remote trails, city streets and stadium tracks, we showed real runners on their authentic training grounds. The message was simple. For any runner and any reason, there’s a Garmin Forerunner GPS running watch.
Photography
Countryside trails. Epic volcanoes. A meaningful stadium. A go-to breakfast diner. We captured our real runners in their elements and used the imagery in every medium available, from social and digital to print and out‑of‑home.
