Fearless. Persistent. Resilient. They are Garmin Women of Adventure with incredible stories. Our products play a supporting role in this campaign so the women and their experiences can be the heroes.
Materials
photography
print
social
video
Mirna Film
This ultrarunner defies odds and expectations. Meet the one and only Mirna Valerio … the Mirnavator. Our followers fell in love with Mirna’s story. So did Communication Arts. Yes, this film made it in — CA Advertising Annual 2020.
Any Body Can Do It, with Mirna Valerio
Social
Short-form videos and other content gave our followers a hint of Mirna’s powerful message and drove to a campaign page for deeper content.
Posters
Mirna’s short film and other Women of Adventure videos were featured at film festivals focused on women and the outdoors. We created posters to highlight each woman’s story of resiliency, advocacy and bad‑assery.
Film Series
Creating unique content for each woman in this campaign required listening carefully and caring deeply. We had to make sure her voice and perspective came through.
Patricia Walsh: See Me First for My Ability
Susan Eaton: It’s up to Us
Shelma Jun: We Are Stronger Together
Krystle Wright: I’d Rather Live with Scars than Regret
Steph Davis: The Only Way to Overcome Fear Is to Embrace It
Jenny Kalmbach: Work, Life Sport … you Can Balance It All
Photography
We dusted trails, hung off cliffs, sailed icy seas and put cameras on paddle boards to capture the action and help our audience feel like they were joining the adventures.
