Primary
When used with the other design elements, the primary colors will help maintain a clear and consistent message to the consumer. Primary color applications should always look modern and tasteful. Black and white are the two primary options in order to create absolute contrast with the lifestyle photography, which should always be the hero design element.
Secondary
The secondary color palette should be used to add a hint of visual interest. When color photography or video is not available in any execution, use of secondary colors can be considered.
Black
0-0-0-100
000-000-000
#000
White
0-0-0-0
255-255-255
#FFF
Candy Blue
PMS 297 (Litho)
PMS 298 (Digital)
50-0-0-0
109-207-246
#6DCFF6
Primary
When used with the other design elements, the primary colors will help maintain a clear and consistent message to the consumer. Primary color applications should always look modern and tasteful. Black and white are the two primary options in order to create absolute contrast with the lifestyle photography, which should always be the hero design element.
Black
0-0-0-100
000-000-000
#000
White
0-0-0-0
255-255-255
#FFF
Secondary
The secondary color palette should be used to add a hint of visual interest. When color photography or video is not available in any execution, use of secondary colors can be considered.
Candy Blue
PMS 297 (Litho)
PMS 298 (Digital)
50-0-0-0
109-207-246
#6DCFF6
Avoid using Candy Blue when a lifestyle photo is the central focus to the composition. Candy Blue should be used sparingly, unless it’s created as a background for product photography. A simple vignette around the corners of a blue background can be applied to add some depth to the space it creates.